For our Social Research module, we were required to form a group of 5 and were randomly assigned a scope of study, ours being "Media and Politics". Hence, we decided to tackle the research question:
“How does the public utilize different media platforms to gather different types of information regarding the General Election 2015?”
This is due to our interest in how the general public uses the different platforms like Facebook or Twitter to stay up to date on the General Elections in 2015.
With the conclusion of the 2015 General Election (GE), we have been exposed to many different ways that political parties present themselves. There is plenty of information that is being circulated and the public will utilize different platforms of media to gain knowledge about the GE. There were several ongoing events that the political parties conduct to promote their values and beliefs such as rallies and speeches. Our research objective is to discover how different media platforms such as social media and published media can affect the awareness of the GE.
Our research question is as follows: “How does the public utilize different media platforms to gather different types of information regarding the General Election 2015?". Our group believes that the results of our project will contribute to how future campaigns are conducted. This proposal begins with our literature review which is a study of relevant secondary sources to help us understand our research topic and narrow down the scope of our research topic. This is followed by further exploration on our variables as well as our research methodology to collect and analyse the data.
We expect our research to reap diverse views since we are using mixed methods and have a few predictions on our results. Firstly, we believe that the public would lean towards social media for information. This is because it is free to access, easily accessible through personal devices, and frequently updated. Next, we foresee that there will be a decrease in the usage of traditional print media as people become more environmentally-conscious and tech-savvy. Lastly, the use of online mainstream media will gradually increase since it has become more readily available on digital devices.
Our proposal has shown that it is essential to look into how the public uses media platforms to access information related to the GE. With the advent of social media, they have more platforms to make use of in order to stay connected. Using the findings of our research, political parties will have the information needed to actively reach out to their relevant communities and supporters. Our findings would also help private companies in reaching out to potential customers with the use of their marketing strategies. The various sections, namely the variables, methodology and literature review will help to construct our potential research project.
Our research question is as follows: “How does the public utilize different media platforms to gather different types of information regarding the General Election 2015?". Our group believes that the results of our project will contribute to how future campaigns are conducted. This proposal begins with our literature review which is a study of relevant secondary sources to help us understand our research topic and narrow down the scope of our research topic. This is followed by further exploration on our variables as well as our research methodology to collect and analyse the data.
We expect our research to reap diverse views since we are using mixed methods and have a few predictions on our results. Firstly, we believe that the public would lean towards social media for information. This is because it is free to access, easily accessible through personal devices, and frequently updated. Next, we foresee that there will be a decrease in the usage of traditional print media as people become more environmentally-conscious and tech-savvy. Lastly, the use of online mainstream media will gradually increase since it has become more readily available on digital devices.
Our proposal has shown that it is essential to look into how the public uses media platforms to access information related to the GE. With the advent of social media, they have more platforms to make use of in order to stay connected. Using the findings of our research, political parties will have the information needed to actively reach out to their relevant communities and supporters. Our findings would also help private companies in reaching out to potential customers with the use of their marketing strategies. The various sections, namely the variables, methodology and literature review will help to construct our potential research project.
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